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ATV Turkey Expands its Cinegy End-to-End Broadcast Workflow to HD

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Munich, May 20th 2011 - Broadcast techonology leader, Cinegy, has announced continued success with digital production workflows for broadcasters at Turkey’s Turkuvaz Media Group with the latest phase including a transition to HD for selected channels. Turkuvaz Media Group is one the biggest distribution companies in Turkey and is a leading institution and brand within the television sector providing channels such as ATV, one of Turkey’s most prominent and acclaimed television networks along with ATV Europe, MinikA and AHbr TV.

ATV has been a highly influential player in the shaping of Turkish television over the years due to its innovative and ground-breaking approach to program-making helped over the last few years by Cinegy’s advanced file-based technology supporting a completely digital end-to-end workflow with local integration, training and support supplied by Orsatek in Istanbul.

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Cinegy software is used for every stage in the production workflow; ingest, archive, monitoring and editing. Footage arrives in various formats and is the transferred to the digital archive where teams can access content and collaborate on multiple tasks from different locations. All rights are managed within the Cinegy system to ensure the content is secure. Dependent on access levels, users can then access the clips and metadata in the digital archive allowing material to be used over and over again without any reduction in quality. Changes to material can be made directly from the users’ desks, no need for expensive editing suites, saving time and expense. The digital archive allows collaboration between ATV’s offices in İstanbul and Ankara, removing the time lags, costs and inconvenience caused by the physical distance when using tape based workflows.

ATV has been broadcasting in HD since 25th April 2011, and has just undergone a major expansion, adding over 100 Cinegy Desktops clients to its Cinegy system. This recent transition to HD broadcast for ATV and AHbr (News) has been a significant step forward for the Turkuvaz Media Group. Cinegy enabled an easy and smooth transition to add the ability to broadcast in HD. Without requiring any extra equipment or hardware, it is now possible to broadcast in SD and HD simultaneously.

 



About Cinegy

Cinegy is a world-leading R&D company, developing and engineering video, broadcast and OEM software solutions. Cinegy software encompasses every aspect of collaborative production, from ingest to editing to playout, all connected to an active archive with full digital asset management. It is modular and scalable; it can be applied to a wide variety of production environments of differing size, scope and purpose, from entry level to enterprise. Based on standard IT hardware and non-proprietary storage technology, it is affordable, easily deployable and intuitive to use.

Cinegy’s application areas include: media workflow, media asset management, broadcast automation, newsroom integration, nonlinear editing, compositing and effects, MPEG technology / encoders/decoders and signal distribution and monitoring. For more information visit www.cinegy.com