Cinegy

Munich, September 9th, 2011

Deluxe and Cinegy are delighted to announce their strategic collaboration, which will support the forthcoming launch of MediaCloud, a new services business from Deluxe. MediaCloud will build cloud-based broadcast platforms founded on managed service models. Based on a cloud computing architecture, MediaCloud will provide and manage a new generation of media services which will deliver transformational benefits to media companies. 

In collaboration with Cinegy MediaCloud, as a service-based approach for broadcasters, will optimise Cinegy’s innovative technology as a highly scalable cloud-based content management platform, using existing IT technology and leading edge software transcoding tools from Cinegy.

“Cinegy is a committed software developer of collaborative, robust, scalable digital media and broadcast workflow tools. The strategic fit of Deluxe’s world-leading media services provision, with proven expertise in the digital media supply chain means that Cinegy can leverage this global footprint with our established technology,” explains Daniella Weigner, Managing Director of Cinegy.

A Deluxe Spokesperson said, “the business will leverage a ‘best of breed’ partner ecosystem, of which Cinegy is one, that will deliver robust technologies and infrastructure to maximise the value and potential of our platform.   Services will be delivered through a ‘Platform as a Service’ model which will assist our customers in deploying their digital strategies and at a dramatically lower cost of ownership.”

Deluxe MediaCloud represents a different, more efficient approach. In addition to driving improved workflow efficiencies and time to market, MediaCloud will deliver improved controls, resilience and business tools to enable greater revenues to be exploited from media assets. MediaCloud will also enable improved collaboration across media businesses, both within and outside an organisation, key stakeholders can be brought closer together within a controlled, managed environment.

Cinegy is exhibiting at IBC 2011 in Amsterdam from 9th-13th September 2011, in Hall 7 Stand A30.

About Deluxe

Deluxe Entertainment Services Group Inc., a wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc., is a leading provider of a broad range of entertainment industry services and technologies to the worldwide entertainment industry including the Hollywood studios, broadcast/cable/satellite providers, digital distribution, gaming as well as content owners and creators. Services for content creation in features, television and commercials are offered in production, post production, digital distribution, multi-platform development, marketing services and asset management. They include motion picture film processing and printing; EFILM® and Company 3® digital intermediates; post production and subtitling services; titles design and digital VFX; DVD compression, encoding and authoring; advertising distribution and syndication services; digital cinema services, and 2D to 3D conversioning. Laboratory and post production facilities are located in North America, Europe, and Australia. Deluxe Digital Studios offer home entertainment services in North America, Europe and India. 

For more information, please visit www.bydeluxe.com

Cinegy is a world-leading R&D company, developing and engineering video, broadcast and OEM software solutions. Cinegy software encompasses every aspect of collaborative production, from ingest to editing to playout, all connected to an active archive with full digital asset management. It is modular and scalable; it can be applied to a wide variety of production environments of differing size, scope and purpose, from entry level to enterprise. Based on standard IT hardware and non-proprietary storage technology, it is affordable, easily deployable and intuitive to use.

Cinegy’s application areas include: media workflow, media asset management, broadcast automation, newsroom integration, nonlinear editing, compositing and effects, MPEG technology / encoders/decoders and signal distribution and monitoring. For more information visit www.cinegy.com

Press contact for Cinegy:
Daniella Weigner
Phone: +49-89-238853-65
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it