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Cinegy wins the Swedish Lottery

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Munich, September 16th, 2011

Cinegy and Veritas Produktion are delighted to announce the latest Cinegy Workflow deployment in Sweden, at Svenska Spel AB, the Swedish National Lottery. By summer 2011 the national Swedish Lottery, Svenska Spel AB, had outgrown their legacy method of handling media assets. The Lottery produces a daily TV show for the Keno game drawings in-house  – 365 days a year.


Magnus Helander

Magnus Helander, responsible for the live studio operations at Svenska Spel AB began looking for a solution to make operations smoother. One of the systems he was interested in was Cinegy. “Working with television at a national lottery is really different to traditional broadcasting. When we do something we need to know that the systems are 100% reliable because failure errors in the broadcast is just not an option,” explains Helander.  Choosing Cinegy means that Svenska Spel AB could now organise all assets in the archive to be fully searchable and efficiently structured. Other benefits are that everything is connected to a real workflow that uses Cinegy Archive MAM, Cinegy Convert, Cinegy Desktop, Cinegy Workspace and  also Cinegy Streaming Suite.

“We are amazed with the possibilities in Cinegy. It exceeds our expectations and everything is tightly integrated which also leads to easy operations of the system. Now, all other departments can take
part of the assets since we have 15 Workspace CALS. This means both our studio technicians and other, non-TV staff, can browse, search and view all aspects of production. For us this is important since everything that the hosts says will need to be approved by our lawyers legal department, Viasat/TV3 broadcaster  and Keno product managers before aired. They now can point their internet browser to our archive and view content at the comfort of their own desk. “ states Magnus Helander. He goes on to say, “ A past problem was that the production was not very streamlined. In a file-based workflow with many applications and servers involved this is stressful for the production crew. We can now remove some time consuming tasks with Cinegy. This will put less stress on
the production team and increase stability of the studio infrastructure. Instead of coding and transcoding, files are now handled by the Cinegy Archive MAM and all material comes from a central storage. This way we only need to send a small ”frame server” file which is called Cinegy Cinebridge to the playout.”

Cinegy provided Svenska Spel AB not only with Workflow products but also the high quality IP Gateway encoder/decoder modules which are part of the Cinegy Streaming Suite. At tests, encoding 720P@50 MPEG2 transport streams gave a much higher quality then their previous solution at half the bandwidth.

“The deployment of Cinegy’s Workflow and Streaming Suite tools at the Swedish Lottery brilliantly demonstrate the flexibility of our software-based systems,” explains Daniella Weigner, Managing Director of Cinegy. “The business benefits of enabling staff to work more efficiently, in an integrated production workflow means that our customers get the most effective ways of working, which are reliable and robust. This is a definite result.”

Svenska Spel´s system consist of a central storage of 16 TB connected to the MAM, Cinegy Archive. This system manages all content and give the client great metadata support. For automated transcoding Cinegy Convert, a network based transcoding software, is used to send content in or out of the MAM system. As an example, Cinegy Convert is used to import files from the Sony Vegas editing bays and Newtek Tricaster 850 into the MAM. Cinegy Convert is also responsible to push material to the Svenska Spel websiteonline video platform provided by Kaltura.

Cinegy Desktop will be is used for final editing of the Keno show, as well as managing the MAM content. All users have access to Cinegy Workspace, a browser based editing tool that uses MS Silverlight technology. Cinegy Cinebridge is used to let other applications easily use content on the MAM. For distribution, Svenska Spel are now testing Cinegy IP Gateway.

Anders Höög, Veritas Produktion says “We are very delighted to work with Svenska Spel AB. They have some needs that are not common in normal broadcasting and we think that they can now start growing with the use of Cinegy.”


About Svenska Spel AB

Headquartered on the island of Gotland in the Baltic Sea, Svenska Spel is wholly owned by the Swedish State and is the only licensed operator for the National Lottery in Sweden, as well as operating sports betting, games, poker and five casinos around the country. It is the largest gaming operator in Sweden with a net market share of 53 percent. Svenska Spel arranges gaming and lotteries on licence from the government to meet consumer interest in having a reliable alternative to illegal gaming operations. It also strives to provide a broad service in both urban and rural areas.


About Veritas Produktion

Veritas Produktion is based in Sweden and provides a consulting, technology and sales service for television and streaming video. The company is headed by Anders Höög, who has 20 years experience in broadcast engineering in Swedish Television. Together with a network of consultants with broad knowledge of broadcast, Veritas Produktion offers a complete package of services, design, installation, training, support and service. For more information visit


About Cinegy

Cinegy is a world-leading R&D company, developing and engineering video, broadcast and OEM software solutions. Cinegy software encompasses every aspect of collaborative production, from ingest to editing to playout, all connected to an active archive with full digital asset management. It is modular and scalable; it can be applied to a wide variety of production environments of differing size, scope and purpose, from entry level to enterprise. Based on standard IT hardware and non-proprietary storage technology, it is affordable, easily deployable and intuitive to use.

Cinegy’s application areas include: media workflow, media asset management, broadcast automation, newsroom integration, nonlinear editing, compositing and effects, MPEG technology / encoders/decoders and signal distribution and monitoring. For more information visit

Press contact for Cinegy:
Daniella Weigner
Phone: +49-89-238853-65
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


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Press contact for AQB 

Matias Grandamarina

Phone: +5411-5252-7000

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