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Cinegy & Siemens, Enabling Media Technology for Digital Media Initiative at Major UK Broadcaster

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Cinegy is pleased to announce that their cinegy workflow suite of products has been selected by Siemens IT Solutions and Services as an essential technology component of the BBC’s Digital Media Initiative, DMI. Cinegy have a long running global partnership with Siemens and will be expanding this to make the technologies and know-how involved in delivering DMI available to other broadcasters who are considering tackling a similar technical challenge.

Siemens IT Solutions and Services, as the BBC’s technology partner, has been working with the Corporation to architect the solution for DMI and select the key technology vendors. Siemens will now act as the prime integrator on the project, leading the service-oriented integration of these components to deliver a solution that meets the needs of the Corporation.

Principally involved in the work-in-progress (WIP) part of the project, Cinegy’s digital workflow solution will help realize the implementation of tapeless and multiplatform production areas, linking these local repositories with a central archive and storage.

Cinegy’s cinegy ingest software and cinegy media archive database allow content to be captured and stored in local digital libraries, to act as a central service for data transfer and sharing of media. Internal and external web access to productions can be provided by cinegy cineweb, Cinegy’s web application server. Cinegy’s software codecs, cinegy cinecoder, enable ingest in multiple qualities, in realtime or faster for file-based ingest. Video production, logging and storyboarding can be performed with cinegy workflow, whilst cinegy media desktop is a full-featured NLE that supports editing in multiple qualities, from low resolution up to full HD.

The service orientated architecture that first brought Cinegy solutions to the market space almost a decade ago, such as scalability for hundreds of concurrent users, ease-of-use, flexibility and cost-efficiency have seen validation in the acceptance and rapid adoption of IT-based broadcast and production solutions in the industry.

Daniella Weigner, Managing Director of Cinegy said, “With a track record of proven success in the implementation of major digital production workflows cinegy workflow is the ideal choice to realize an end-to-end tapeless production environment. Cinegy’s long standing affiliation with Siemens will provide a solid foundation for our ongoing partnership.”

Elisabetta Castiglioni, EVP of the Global Media Business within Siemens, commented: “Siemens wanted to find a technology that would provide cost effective innovation and flexibility in the production space and we are happy to have identified Cinegy as being able to provide just that.”

About DMI
DMI is a pan-BBC project, designed to prepare the Corporation for an on-demand, multiplatform digital environment and provide a reusable foundation for the cost-effective delivery of new and emerging audience-facing services. The solution will support any asset that the Corporation creates or broadcasts via any medium, including web, broadband, analogue or digital terrestrial TV and mobile phone. All content will be captured, edited, finished and archived using file-based systems and made available to operators at their desktop PC.

Key benefits of the initiative will include improved opportunities for collaborative working and a reduction in total production costs through the introduction of end-to-end tapeless workflows. The move from tape to file-based working will reduce the time and costs associated with tape-handling activities and give authorised users access to work-in-progress content from the point of its inception, regardless of the platform. The DMI solution will also enable high quality information about assets to be captured and enhanced throughout the production process, facilitating the effective exploitation of that content over the asset’s lifetime.

The DMI solution is a flexible, component-based architecture, incorporating:

  • Digital library - provides core management of all video, audio and images created by the Corporation and its suppliers, together with its associated information (including rights).
  • Work-in-progress production system - allows producers to search, view, sort, storyboard and store work-in-progress content.
  • Craft edit integration - enables the tapeless transfer of browse and broadcast quality content and its associated metadata from the work-in-progress environment to a mix of Avid and Apple non-linear editing systems for finishing.
  • Portal solution – custom-designed user interface providing users with secure access to the functionality provided by the underlying solutions.
  • Enterprise services – to manage the effective movement of media essence across the network and allow content to be transformed into the required formats.
  • Bundle and package – to support the sharing of essence and metadata across platforms and with any requesting system e.g. web publishing/playout.

The solution makes use of a flexible, best-of-breed approach, where loosely coupled components can be added or updated as required, without disrupting the overall solution or workflows. The architecture will therefore be able to evolve and take advantage of new technologies as they emerge.

About cinegy workflow:
The cinegy workflow suite of products is a fully integrated end-to-end digital production solution, integrating a convenient, scalable digital archive solution, with collaborative production and workflows, which can take care of all elements of the production workflow from ingest to playout and broadcast automation.
cinegy workflow use non-proprietary IT hardware and standard software, making a compelling case in capital investment terms. The core products in the cinegy workflow suite enable a seamless intuitive production workflow, cinegy ingest, for realtime SD or HD ingest, cinegy media archive, your active digital database for storing all media and allowing collaborative workflow, cinegy media desktop, your convenient NLE, for editing, logging and storyboarding, and to top it all off cinegy air for SD or HD mutichannel, multiformat playout and broadcast automation.

The fast flexibility and scalability of the Cinegy solution leads to more efficient TV production, enhanced return on investments and lends greater competitive advantage to operations.


About Cinegy
Cinegy is a world-leading R&D company, developing and engineering video, broadcast and OEM solutions for international broadcasters and equipment vendors. Cinegy is fully committed to the advancement of IT technology in video, broadcast and cinema. The Company’s name signifies the dedication towards finding synergies in high-end digital image processing and digital workflow. Cinegy LLC has offices in the United States and is headquartered in Washington, DC. Cinegy GmbH has offices in Germany and is headquartered in Munich, Germany.

Cinegy’s Application Areas: Media Asset Management, Broadcast Automation, Newsroom Integration, Nonlinear Editing, Compositing & Effects, MPEG Technology / Encoders/Decoders.

For more information visit

You can see the cinegy workflow solution at NAB Show 2008 Booth SU3113

Contact for Cinegy:
Daniella Weigner Klenzestr.14 80469 Munich Germany
Phone: +49 89 23885360 Fax: +49 89 23885369
Web: Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

About Siemens IT Solutions and Services
Siemens IT Solutions and Services is an internationally leading provider of IT solutions and services. It covers the entire IT service chain from a single source, from consulting to system integration, right through to the management of IT infrastructures. In addition, Siemens IT Solutions and Services extends the range of offerings of the other Siemens Groups to include software developments and IT solutions. With its comprehensive know-how and industry-specific knowledge, Siemens IT Solutions and Services provides measurable added value for its customers. Founded in January 2007, the new Siemens Group employs around 43,000 people and posts annual sales of about 5 billion euros according to U.S. GAAP, of which some 60 percent are generated outside of the Siemens group.

More information at:

Contact for Siemens:
Alistair Appleton
Phone: +44 1276 690221