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30th August 2007, Munich – for immediate release Siemens IT Solutions and Services, a Cinegy Technology Partner, has successfully delivered a Digital Production system for ITV Productions, the program production arm of ITV plc, the biggest commercial television network in the UK. Brought into design, build and install the tapeless system, Siemens will now provide support and maintenance to ITV Productions for the next three years.
The new system will significantly speed up the production of programs made by ITV Productions from the South Bank-based London Studios, either for ITV or other broadcasters, by removing the inefficiencies in the current tape-based process. The installed hardware and software from Siemens IT Solutions and Services will convert incoming content into digital files, creating digital media assets that can be stored and retrieved from a central library.
From their desktop PCs, production staff will be able to access rushes, review and approve storyboards and rough cut edit, prior to finishing in conventional craft edit suites, using software and desktop tools from Cinegy. This software includes direct connection to video servers, digital archive and back-up solutions and rights notification for every step of the digital workflow. The advantage: it can be used as a database, multimedia browser, as a connection between online and offline edit, and between production and post production. It is also a web based technology that allows production staff to have secure access to the ITV system through a browser anywhere in the world. Siemens will roll out the new system initially to 50 production staff in London.
Mark Chaplin, Director of Production Technology at ITV Productions, said: "The new digital production system provides a set of user friendly tools that will streamline our production workflows and enables us to make programs more quickly and collaboratively."
Barry Yard, Executive Director at Siemens IT Solutions and Services, said: "We have a strong track record in helping broadcasters move to a fully digital environment and are at forefront of developments in the production area, providing systems that will integrate disparate tasks into end to end tapeless workflows."
Siemens IT Solutions and Services has already implemented the solution for Wexler Video in Hollywood, USA.
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Siemens IT Solutions and Services is an internationally leading provider of IT solutions and services. It covers the entire IT service chain from a single source, from consulting to system integration, right through to the management of IT infrastructures. In addition, Siemens IT Solutions and Services extends the range of offerings of the other Siemens Groups to include software developments and IT solutions. With its comprehensive know-how and industry-specific knowledge, Siemens IT Solutions and Services provides measurable added value for its customers. Founded in January 2007, the new Siemens Group employs around 43,000 people and posts annual sales of about 5 billion euros according to U.S. GAAP, of which some 60 percent are generated outside of the Siemens group. More information at: www.siemens.com/it-solutions
About ITV plc
ITV is the UK’s largest commercial broadcaster, with our family of channels watched by more than 80% of the population every week. ITV has the most successful commercial family of channels in the UK. ITV1 is the UK’s most popular channel in peak-time; ITV2 is the UK’s biggest non-terrestrial channel; ITV3 is the most popular non-terrestrial channel on Freeview; and ITV4 had the most successful digital channel launch to date. ITV also owns CiTV, the leading commercial children’s channel on Freeview, and Men & Motors.
www.itv.com
For more information contact:
ITV, Hannah Bailey, +44 881 8439/ 07940 716006 or
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Information number: SIS 290807 33e
Press department Siemens IT Solutions and Services
Jörn Roggenbuck
81730 Munich
Tel.: +49-89 636-43734; Fax: -42162
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About Cinegy
Cinegy is a world-leading R&D company, developing and engineering video, broadcast and OEM solutions for international broadcasters and equipment vendors. Cinegy is fully committed to the advancement of IT technology in video, broadcast and cinema. The Company's name signifies the dedication towards finding synergies in high-end digital image processing and digital workflow. Cinegy LLC has offices in the United States and is headquartered in Washington, DC. Cinegy GmbH has offices in Germany and is headquartered in Munich, Germany.
Cinegy’s Application Areas: Media workflow, Media Asset Management, Broadcast Automation, Newsroom Integration, Nonlinear Editing, Compositing & Effects, MPEG Technology / Encoders/Decoders
For more information visit www.cinegy.com
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