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Cinegy and Orad Hi-Tech Systems

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Orad Hi-Tec Systems and Cinegy announce their digital graphic workflow solution for the broadcasting market. The solution will be showcased for the first time at IBC2007  (booth 9.510).

Orad Hi-Tec Systems Limited (Symbol: OHT), a world leading provider of virtual studios and on-air graphics systems and Cinegy, leading media asset management providers, have announced their comprehensive digital graphic workflow solution for the broadcasting market. The digital graphic workflow solution will be unveiled at IBC2007 (Orad booth #9.510)

Orad and Cinegy's new solution enables broadcasters to register graphic assets, including templates, rundowns, datasources, clips, and audio files, to a database to be shared by multiple users in different locations. The storage of the media remains at all times transparent to the final user. Users will also be able to associate metadata to specific assets and search the database according to the metadata.

By storing Orad’s graphics assets into Cinegy’s Media Asset Management system, the entire production workflow is substantially improved; a user rights management system is provided to effectively manage user permissions, authorization and access to assets stored in the database; access is provided to catalogued contents (video and audio clips, stills, documents, etc)  using advanced search by metadata fields or by predefined filters; and relevant administration tools are included for DB maintenance, backup, upgrade, synchronization and cleanup.

The digital graphic workflow provides a global solution that seamlessly integrates graphics into the production workflow, including: ingest, storage, cataloguing, editing, rights management, news authoring, channel branding and on-air automation, thereby meeting all of the broadcaster's asset management and graphics requirements.

This modular solution provides broadcasters of any size access to a customized workflow solution that meets their specific needs and improves their efficiency, and makes Orad’s advanced 3D real-time graphics easier to access and use than ever.

Mr. Avi Sharir, CEO and President of Orad: "This new solution will complement Orad's Maestro HD/SD 3D Character Generator, and is one of Orad's many solutions geared specifically at simplifying and enhancing the broadcasting production process."

"Cinegy’s IT-based, database-driven solutions enable Orad to offer a more efficient and cost-effective workflow. Cinegy is very excited to be working with Orad to provide complete collaborative workflows, for all aspects of the media lifecycle." says Daniella Weigner, CEO Cinegy.

The complete digital graphic workflow solution will be demonstrated at Orad's IBC2007 booth 9.510



About Orad
Founded in 1993, Orad is a world leader in TV production technology and is rapidly increasing its position in the real time three dimensional graphic market.  Orad’s product line includes virtual sets, on-air graphics systems, channel branding, virtual advertising, sports production solutions and hardware for the Virtual Reality industry. Orad is a publicly traded company in the Prime Standard on Frankfurt’s Wertpapierbörse Prime Standard and AIM Market of the London Stock Exchange (symbol: OHT).


About Cinegy

Cinegy is a world-leading R&D company, developing and engineering video, broadcast and OEM solutions for international broadcasters and equipment vendors. Cinegy is fully committed to the advancement of IT technology in video, broadcast and cinema. The Company's name signifies the dedication towards finding synergies in high-end digital image processing and digital workflow. Cinegy LLC has offices in the United States and is headquartered in Washington, DC. Cinegy GmbH has offices in Germany and is headquartered in Munich, Germany.

Cinegy’s Application Areas: Media workflow, Media Asset Management, Broadcast Automation, Newsroom Integration, Nonlinear Editing, Compositing & Effects, MPEG Technology / Encoders/Decoders

For more information visit

Press contact for Cinegy

Anthea Kirk 
Klenzestr.14 80469 Munich Germany
Phone: +49 89 23885360  Fax: +49 89 23885369
Web: Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Press contact for Orad Hi-Tec Systems Ltd:                     

Ofir Benovici, Vice President Marketing 
Phone:  +972 9 7676 862 Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it