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20 November 2008 - Evolutions has taken post production to new levels of efficiency and effectiveness using workflows based around Avid, Cinegy and the post house’s own proprietary techniques. Talkback THAMES’ Hospital Heroes, a 20 x 45’ observational documentary for the BBC, has become the first production in the UK to benefit from Evolutions’ unique deployment of media management systems. The series, which is scheduled to begin TXing on 24 November, follows the staff at King’s College Hospital in London. The Evolutions system takes tapeless workflows to the next level by allowing clients to log and assemble media remotely over the internet. Crucially, it also allows single ingest. Combine these with dramatically reduced time in the cutting room and the opportunity to dispense with conforming whilst still handling large volumes of rushes, and it’s easy to see how productions can start saving considerable amounts of money. “Historically, logging meant watching DVDs and typing into Word or Excel,” explains Evolutions Commercial Director, John Jamieson. “The logs were completely detached from the process and their value lost. The next generation of systems saw text documents created and attached to .WMV files or the like, made from transcoded clips of the rushes. Again, these were comparatively inefficient, needing another digitising stage and impossible to edit with. Cinegy allows actual metadata to be added to media that Avid understands, meaning that you don’t need to go back and digitise the selected shots. What’s more, the unique workflow architecture, designed by Evolutions’ engineering team headed up by James Hunter, means that the production team can work with proxies but the edits can work with online resolution material, so it’s finally practical and affordable to lose the conforming stage of the process.” “You’re not just saving on the offline suite costs,” explains Jamieson. “You’re saving on the conforms, the editor, the edit producer, and you’re shortening the schedule overall – you’re ratcheting up savings all the time.” Since all the logging is happening at Talkback’s offices in Newman Street over the internet, productions don’t need additional space at Evolutions and executives can stay as close to the production as they need. Evolutions’ team devised a dual-stream workflow whereby DV25 and MPEG-2 is digitised in one pass allowing users to view, log and edit first assemblies using MPEG-2 proxy files. Once the assemblies are approved projects are re-linked to the full resolution material previously ingested to Evolutions’ Berners Street-based Avid ISIS server for fine cut and final online. “Cinegy has given us the best of both worlds and is fantastically efficient,” comments Talkback THAMES Production Manager, Lucy Butler. “It makes it easier for edit producers to tell a better story and editors are able to edit rather than wade through endless rushes. Keeping the DV25 workflow has removed the need for conforms.” |
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| About Evolutions
As the proud winners of Broadcast Magazine’s Best Post Production House Award in 2007 and voted first in Televisual’s Producers Poll, Evolutions is the most popular post-production facility in Soho. This post-production house prides itself in outstanding service, flawless attention to detail and of course, the best creative talent, at each of its five locations; Berners Street, Soho Square, Wells Street, Oxford House and Great Pulteney Street. It has over 120 suites including over 70 Avid offlines, 7 FCP including 2 FCP HD, 16 Avid Symphony’s including 3 Symphony Nitris HD, 2 Smoke HD, 2 DS Nitris, 3 Linear suites, 2 Pogle grading suites including Pogle HD, Baselight HD, 11 audio suites including Dolby 5.1 surround, Unity and LANshare SAN and a designated Design arm, over five sites in Central London. www.evolutions.tv |
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About Cinegy Cinegy is a world-leading R&D company, developing and engineering video, broadcast and OEM solutions for international broadcasters and equipment vendors. Cinegy is fully committed to the advancement of IT technology in video, broadcast and cinema. The Company's name signifies the dedication towards finding synergies in high-end digital image processing and digital workflow. Cinegy LLC has offices in the United States and is headquartered in Washington, DC. Cinegy GmbH has offices in Germany and is headquartered in Munich, Germany. Cinegy’s Application Areas: Media workflow, Media Asset Management, Broadcast Automation, Newsroom Integration, Nonlinear Editing, Compositing & Effects, MPEG Technology / Encoders/Decoders For more information visit http://www.cinegy.com/ |
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Press contact for Evolution
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Evolutions' Post Production Workflow Breakthrough
